Gina Alexander was born and raised in Los Angeles, to parents who were community and business leaders, being the first Filipino-Americans to own a Denny's franchise. She is a pageant veteran and driven entrepreneur, building her designer handbag business from startup to established entity over 18 years. She believes that being a pageant contestant honed her social skills and developed business connections that led her to build a successful business, and that building relationships is its own reward.