On a recent media launch held at the Beverly Hilton Hotel, it was announced that Geoffrey Jimenez had taken ownership of the Miss Filipina International organization. Additionally, the launch celebrated the 10-year anniversary of the pageant, which is scheduled to take place on August 5th, 2023. The event was attended by prominent members of the media, as well as former pageant winners and candidates. The launch highlighted the organization's commitment to promoting Filipino culture and empowering young women, and generated excitement for the upcoming anniversary event.